We got tired of watching good dogs
miss out on great training.
FetchUp exists because dog training is broken — and we think we can fix it.
Professional dog training is expensive, inconsistent, and hard to access.
Private trainers in major cities charge $150–$300 per hour. In rural areas, you might not find a qualified trainer within 50 miles. And the ones you do find? They often have wildly different philosophies — one says positive reinforcement only, another swears by alpha rolls, another charges $500 for a two-day "boot camp" that your dog forgets everything from the moment he gets home.
Most dog owners don't have $500 to drop on a trainer, let alone the time to research who's actually good. So the dog keeps pulling on the leash, jumping on guests, and barking at everything — not because the owner doesn't care, but because they don't have the tools.
We realized technology could do what trainers couldn't.
Not replace trainers — there will always be dogs who need hands-on help. But close the gap for everyone else.
Personalized, not generic
No more YouTube videos that apply to "dogs in general." Your plan fits your dog's breed, age, size, and specific behaviors.
On your schedule
Train when it fits — 10 minutes in the morning, 20 minutes after dinner. No appointment needed, no cancellation fees.
Adapts as your dog improves
Static videos can't change. FetchUp adjusts your plan as your dog masters each skill — so you're always progressing, not plateauing.
Make expert-level dog training accessible to everyone.
Every dog deserves a well-trained life — and every dog owner deserves the confidence that comes with one. We're building FetchUp to close the gap between expensive professional training and free generic advice. Not by cutting corners, but by making smart use of AI to deliver genuinely helpful guidance at a fraction of the cost.
Whether your dog is a stubborn teenager who won't come when called, or a nervous rescue who's still learning to trust, we want FetchUp to feel like having a patient, knowledgeable trainer in your pocket — one who remembers every detail about your dog and never judges you for asking the same question twice.
Training is a conversation, not a command.
We believe the best dog training isn't about domination or "showing your dog who's boss." It's about clear communication, consistent practice, and building a relationship where your dog wants to listen — not because they have to.
Every plan we create is rooted in force-free, science-based methods. Positive reinforcement works. Patience works. Showing up consistently works. That's what we're building FetchUp to help you do.
Ready to start training?
Get your free personalized plan in under 5 minutes.